Lead Management in a CRM SaaS like Uplora helps businesses efficiently capture, organize, and nurture potential customers from the first point of contact to conversion. It automatically gathers leads from various sources—such as website forms, email campaigns, and integrations—and centralizes them in one easy-to-manage dashboard. Sales teams can qualify leads, assign scores based on behavior or engagement, and segment them for targeted follow-ups. With real-time tracking of interactions and smart automation, Lead Management ensures no opportunity is missed, enabling teams to prioritize high-value prospects, respond faster, and ultimately close more deals with less manual effort.